Sunday, August 16, 2009

Recommended book

I recently picked up Kelly Allen's book, "So you want to be a haunt entrepreneur?" and I heartily recommend it for anyone wanting to start out in the haunt business. While there are a lot of books out there that instruct you how to make masks and props, this one focuses on the business side of things.

The advice is sobering. Allen covers things from making a business plan in order to procure a loan, to hiring professionals and volunteers to staff your haunt, to getting insurance and protecting yourself financially and legally.

I'm glad that someone took it upon themselves to write a book like this, because it's not the most glamorous subject to write about in regards to haunts, but it's maybe one of the more necessary aspects to it. The idea of making props and bringing spooky ideas to life is just so exciting that no one wants to think about the business side of things. But all it takes is not having insurance when a cast member breaks their neck, not having legal protection when someone sues you, or not getting that loan when your business plan is shoddy or non-existent - to kill your dream or not enable it to happen in the first place.

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